Most business leaders are delighted that a new year has arrived. But to truly leave last year in the dust drastic measures may be in order. It is time for every business leader to DO SOMETHING to change the course of their business. Public relations can be a cost effective strategy to implement for your business. One of the Best Business Mastery public relations strategies is to create your own news. Most small businesses are not brimming with news opportunities. The next best thing is to create your own news. You can do this very easily. Identify an event you can make into a news story about your business. Will your business be entering a milestone year (1, 5, 10, 15… etc.) in 2011? If so, do something to commemorate your milestone such as create a special anniversary logo for all your marketing materials, hold an awards ceremony to the employee in their respective career fields or select a month to run an anniversary promotion. Another way to create news is to host an event for your favorite charity and invite area celebrities/politicians to take part in it. Invite local reporters to cover the event. One caveat, avoid holding an event on a Saturday, it is the toughest day of the week to get a reporter to cover an event.
The economic upturn is imminent, so do all that you can to position your business for growth and success in 2011.